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International Markets: Stars, Cash Cows, Question Marks and Dogs Low relative market share and low market growth rate: They called it a “ dog” and recommended phasing out ...
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談BCG 「Growth-Share Matrix」成長佔有率矩陣@ TRENDetc ... 當某些產品的相對佔有率較高，而市場成長率相對低時，稱為Cash Cow（金牛） ... 最後一項產品區隔為未來的Star（明星）產品，擁有相對高的市佔率與市場成長率，這 ...
